The tourism industry in Indonesia is growing at a dramatic rate but Lombok had seen little of that growth until recently. With keen interest from Developers and Investors, tourist and hotel performance rising, Lombok is catching up with the rest of Indonesia and making up the lost ground.
Situated between Bali to the West and Sumbawa to the East in the West Tenggara Province, Lombok has the advantage of a controlled and environmentally friendly development using modern technology and a government that is determined not to allow its growth to become like its island neighbour Bali.
What is driving this growth? Where are the opportunities for resort development?
The Island's stunning natural beauty and activities such as surfing, diving and climbing are definitely one of the main features that are helping to drive this growth. The new International Airport is another driving force, allowing visitors direct access to Lombok from further afield, Australian airline Jetstar now operates a four times a week service from Perth WA to Lombok and during 2014 a dramatic increase in passenger numbers is expected as this growth takes hold. Currently Lombok International Airport caters for seven domestic airlines Lion Air, Merpati Air, Garuda, Wings Air, Citilink Indonesia, Jetstar Asia and Trans Nusa Air. These domestic airlines travel to/from Lombok to seven different cities within Indonesia, including Jakarta, Denpasar and Surabaya, making about 224 inbound flights to Lombok per week.
Year on Year growth has showed that the tourism industry in Indonesia has seen steady expansion in international tourist arrivals with the main interest being in resort destinations with, developers and investors noting the huge potential. In the case with Lombok, both provincial and central governments are vigorously promoting the region as Indonesia's future tourist destination. New growth areas are emerging along the south of the island, with tourism related developments underway and some completed. Kuta's Mandalika Resort is now in the early stages of development and the Sundancer Resort is almost completed. Again this and future developments are being fuelled by the opening of Lombok International Airport in 2011 and the government’s efforts to promote the region as a global luxury holiday destination.